val working on her website at a cafe

Hi, I’m Valeria!

I didn't plan to move to Germany. I went on holiday in my twenties and stayed, because I needed to find out what I was made of somewhere that wasn't home.

I learned the language, found work, and built something from nothing. That experience taught me more about who I am than anything else. Eventually, the journey brought me to Copenhagen, where I've spent the last several years building a career in marketing across some of Europe's most competitive digital markets.

What drives me isn't a career ladder; it's curiosity and the confidence that I can figure things out in unfamiliar territory. I've done it before, in places where I didn't speak the language and didn't know anyone.

People usually notice my warmth before they notice my ambition. I lead with empathy, I make people feel heard, and I want the people around me to grow. But don't mistake kindness for lack of ambition.

I'm not the finished product. I'm the best investment you'll make.

My Experience

Senior SEO Manager

TrafficLab ApS — 2025–Present

Leading growth strategy for a flagship iGaming asset in a fiercely competitive market. My focus has shifted beyond pure SEO - into brand positioning, multi-channel initiatives, and building frameworks that hold up when the algorithm changes overnight


SEO Manager

TrafficLab ApS — Oct 2022–Feb 2025

Co-led organic growth for the Finnish market, turning data and benchmarking into a strategy the whole team could execute. Built the content credibility framework and grew the department from three people to six.


Content Manager

TrafficLab ApS — Aug–Oct 2022

Promoted to SEO Manager within two months of joining. Spotted strategic gaps in the existing content approach and made the case for a different role - before anyone asked me to


Head of Content

EM Group GmbH — 2019–2022

Ran international content and email strategy across six markets, managing freelancers and building the copy frameworks the whole organisation eventually adopted. Found an untapped content opportunity that outperformed traditional conversion pages by 50%


Email Marketing Manager

EM Group GmbH — 2017–2019

Built the Italian market from scratch and turned Sweden into a primary profit centre through segmentation and creative design. Launched an A/B testing framework that directly boosted revenue.

Tools

Skills

Growth Strategy & Channel Planning

Strategy

Market Research & Benchmarking

Research

Content Frameworks & Editorial Strategy

Content

Team Building & Onboarding

Leadership

Data Analysis & Performance Tracking

Analytics

Stakeholder Management

Leadership

A/B Testing & Experimentation

Optimisation

Full-Funnel Thinking

Strategy

Valeria on a beach in sweden

Beyond work

I've lived in three countries, speak four languages, and have learned something valuable in each place I've called home.

Outside of work, you'll find me in the kitchen trying to recreate dishes from my travels. Or reading - anything from Romantasy to the latest on growth strategy, sometimes in the same afternoon. I founded a book club at work because I believe the best teams are also curious humans.

I ran my first half-marathon in 2019, and I'm training for my second. When I'm not running, I'm usually behind a camera - I shoot on a Canon G7 Mark III, and I'm still very much learning.

I believe the best version of any team is one where people feel heard, challenged and genuinely supported. That's the kind of colleague I try to be every day.