Quality over Volume
In 2023 Google's Helpful Content Update hit our flagship Finnish site hard. This is the story of how we rebuilt our content strategy from the ground up - and why the solution had nothing to do with content and everything to do with process.
Building a metric
Every link-building team has data. Not every team knows how to weigh it. This is the story of how I turned gut instinct into a scoring system the whole organisation could use.
Beyond the Search
When AI started reshaping search, we realised ranking for keywords wasn't enough anymore. This is the story of how we built a podcast to do what SEO alone couldn't - create a brand people actually recognised.
