My Services
What I offer
My skills range from "quick fixes" to deep brand building. My SEO strategies build a high-trust, human-centric search experience that resonates with both Google and your customers.
By combining deep content optimisation with E-E-A-T principles, I ensure your brand doesn't just rank higher, but actually converts visitors through authority and clear storytelling.
How I Contribute to Your Success
Strategy
I analyse and deep-dive into your market to find exactly where you can win.
Deep Research: Keyword discovery, search intent analysis, and comprehensive market/competitor benchmarking.
Growth Mapping: Identifying untapped content opportunities and developing long-term SEO strategies with clear KPIs.
Performance Tracking: Continuous monitoring of keyword rankings, website health, and search engine algorithm updates to keep you ahead.
On-Page SEO
I optimise for humans first, and algorithms second.
Precision Optimisation: Refining title tags, meta descriptions, headers, and alt-texts for maximum visibility.
E-E-A-T Alignment: Enhancing content depth and "trust signals" to satisfy Google’s strict quality standards.
Content Refurbishing: Transforming existing assets to better align with current user intent and brand voice.
Technical SEO
Your site is useless if Google can't find it. I ensure your site’s "engine" is running perfectly.
Site Health: Comprehensive SEO audits to resolve indexing, crawlability, and technical bottlenecks.
Structural Logic: Improving site architecture and internal linking so both users and bots can navigate with ease.
Conversion Focus: Optimising UX signals and A/B testing buttons/CTRs to ensure traffic turns into revenue.
Off-Page SEO + Education
I help build your site’s external reputation and your team’s internal knowledge.
Strategic Off-Page: Evaluating backlink quality, managing anchor distribution, and conceptualising high-authority link-building articles.
Knowledge Transfer: Holding workshops and presentations to help your entire team understand and embrace SEO best practices.
Clean Profiles: Managing disavow files and budget allocation to ensure your backlink profile remains healthy and effective.
Work With Me
Strategic Audit
An intensive deep dive into your site. Resulting in a comprehensive "Brand & SEO Playbook", you can execute yourself or hire me to implement.
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Part-time/Project-Based
Best for businesses with a specific "fix-it" list or those needing high-impact maintenance. To get your traffic moving.
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Full-time/Retainer
Best for scaling brands that need my full attention. I operate as a member of your team.