The Strategic Audit

Backlink Benchmark Analysis

We don't just look at your links; we look at the landscape.

• Gap Analysis: Identifying exactly which high-authority domains are linking to your competitors but not you.

• Anchor Distribution: Analysing if your link profile looks natural or "over-optimised" (which can trigger penalties).

• Quality Audit: Identifying toxic links that need a disavow file to protect your site’s reputation.

E-E-A-T & Trust Assessment

In 2026, Google prioritises Experience, Expertise, Authoritativeness, and Trustworthiness. I evaluate your site through this lens:

• Authorship & Transparency: Are your experts clearly identified? Do you have dedicated Author Pages that prove why you are a qualified source?

• Brand Narrative: Is your "About" page a corporate wall of text, or does it tell a human story that builds rapport?

• Trust Signals: Reviewing footers, contact transparency, and credential placement.

Search Intent & Content Mapping

Ranking is useless if you are ranking for the wrong things.

• Intent Alignment: Checking if your pages actually answer the questions users are asking (Informational vs. Transactional).

• Content "Waste" Identification: Finding pages that are cannibalising each other or dragging down your site’s overall "Quality Score."

• Pathway Optimisation: Ensuring your internal linking leads the user naturally toward a conversion.

At the end of this process, you receive a comprehensive document that acts as your SEO Playbook for the next 3-6 months. It includes:

1. The Executive Summary: A "traffic light" report (Red/Yellow/Green) on your site’s current status.

2. The Competitor Map: A clear visual of where you sit in the market and how to overtake the leaders.

3. The Action Plan: A prioritised, step-by-step list of technical fixes and content improvements.

4. The Strategy: A customised KPI framework so you know exactly what "success" looks like.

Without it, implementation is just guesswork. Whether you choose to hire me for the execution or handle it with your internal team, this Playbook ensures you act based on data

Rates are based on Danish market salaries and vary depending on the depth of the collaboration. Let’s discuss your goals to find an agreement that works for both of us.